In my teaching, I have often emphasized the need for businesses to use social media to humanize and build an emotional connection with their customers. This is extremely critical for small businesses that don’t have a lot of money for expensive promotions. Of course, when using social media, promotions are generally not as successful as emotional engagement but some businesses… Read more →
In one of my past blog posts, I had talked about happiness and how it can lead to success. I had also covered some ways in which one can be happy. Now we have some research that suggests that we seek the eudaemonic kind of happiness, whereby the focus is on serving others and a higher purpose, over the hedonic… Read more →
Many in my generation question the value of social media — the kind in which people engage in social chit-chat. A father, whose 31 year old daughter married recently, was no different. It was at his daughter’s wedding that he learned about the usefulness of social media for staying connected on a human level and enriching one’s life. His earlier… Read more →
Technology is meant to connect us. Instead, it often creates feelings of isolation. Such as when there’s no reply to our emails. We don’t care as much when our email to a company’s customer service is unanswered but when we send it to someone we know or an individual we are trying to establish contact with, not receiving a reply… Read more →
Though I have not been blogging actively, Leading Virtually continues to be popular among its readers. I thank all its readers for their interest and loyalty. While I mull over posts that focus on this blog’s theme, I thought I might share something that touches us all. Something that is more immediate. Tomorrow is father’s day. It’s a reminder that… Read more →
During the last weekend, I had a chance to observe a couple of workers who were installing new backsplash in my kitchen. One of them was setting the tiles as quickly as he could. It was clear that he wanted to finish his task and get out as quickly as possible. The other went about his work patiently. He… Read more →
I often hear from business leaders that while they see some value in using Facebook for business-to-customer interactions, they see little value in using it internally. They argue that the use of Facebook to engage in social chit-chat will distract employees from their work and make them unproductive. I believe that these business leaders are not seeing the value… Read more →
I have been away from writing for Leading Virtually for a little more than a year. I didn’t intend for my absence to be so long, but it was a very eventful and busy year for me. I am happy to be blogging again for Leading Virtually at the start of this new year! Although I was away from Leading… Read more →
Among the many things to be thankful for this Thanksgiving was a set of free tools that I have been using for years now. Many of my students find the tools useful when I share the tools with them. I thought I should share these with my readers who might also find them useful. Several of the tools I… Read more →
Social media isn’t what it used to be — there is a lot more content but the interaction is missing. As more and more companies are creating social media accounts and encouraging people to interact with them through these channels, it becomes increasingly more important to follow social media best practices to avoid unintentionally pushing away those who wish… Read more →